“Trend Of Giving Money”: Yami Gautam Lashes Out At Paid Campaigns Ahead Of 'Dhurandhar' Release
Yami Gautam slammed Bollywood's growing “extortion-like” hype and paid negativity culture as she defended her husband Aditya Dhar's hard work on ‘Dhurandhar’.
Bollywood actress Yami Gautam, who recently garnered widespread acclaim for her performance in courtroom drama ‘Haq’, has taken quite a public stand against the use of “paid hype” trend in the Hindi film industry. Her remark comes just a day before the release of Ranveer Singh’s ‘Dhurandhar’, which has been directed by her husband Aditya Dhar. The actress took to Instagram to say that the trend of spreading negativity against another actor's film will lead to the downfall of the entire industry.
“This so called trend of giving money, in the disguise of marketing a film, to ensure good ‘hype’ for a film is created or else ‘they’ will continuously write negative things (even before the film is released), until you pay ‘them’ money feels nothing but kind of extortion. Just because this arrangement is accessible to anyone- whether to ‘hype’ a film or spread negativity against another actor/a film is a plague that is going to affect the future of our industry in a big way,” she wrote.
“Unfortunately if anyone feels- it’s harmless & let’s do it because it’s the new ‘normal’, is mistaken. This monster of a ‘trend’ is eventually going to bite everyone. If truth is exposed about a million things under the garb of who & what ‘success’ is over the past 5 years esp , unfortunately it’s not going to be a pretty picture for many,” she added.
The ‘Bala’ actress then went on to state that such practices are not common in the South industry as the entire industry is united, which is not the case with Bollywood.
“I urge our esteemed producers, directors & actors to come together in order to arrest this termite of a culture at this stage itself & discourage it . I say this as a wife of an extremely honest man who has given everything to this film with his undying hard-work, vision & grit along with his team to create something that I know India shall be proud of. I say this as a deeply concerned member of the fraternity who, like many other industry professionals, wishes to see Indian cinema blossom with its best potential & not the other way around. Lets not kill the joy of film making & presenting it to the world & letting the audience decide what they feel. We need to protect our industry environment,” Yami said.
Check out the post here:
Just shortly after her post went viral on social media, Hrithik Roshan also reacted to the same, as he agreed with whatever Yami had to say. It is worth mentioning that Yami and Hrithik had shared the screen in Sanjay Gupta's 'Kaabil'.
"More than anything , the golden thing that gets lost and leaves them and all of us impoverished is the journalists true voice , a chance for them to inform all the creative forces behind a movie what they felt , thought , what they applaud and criticise. Only true opinions have the potential where feedback helps us evolve. Their own right to freedom gets unknowingly usurped and so does our chance of growth. Without freedom of expression, without the truth helping us evolve , what job satisfaction can they or any of us hope for?" he said.
Speaking of 'Dhurandar', the Hindi film stars Ranveer, Akshaye Khanna, Sanjay Dutt, Arjun Rampal, and R Madhavan. According to industry tracker Sacnilk, the movie has so far sold 58,501 tickets for the opening day, grossing Rs 2.59 crore.
Coming back to Yami, she was last seen in Suparn S Varma's 'Haq', which also starred Emraan Hashmi. The film garnered critical acclaim with both the leads winning praise for their performances. According to Sacnilk, the film earned Rs 19.48 crore in its lifetime run.
