Amul Celebrates Oscar Win Of ‘RRR’ Song ‘Naatu Naatu’ With A Quirky Doodle, Fans Call It “Utterly Butterly Creative”

Amul shared a creative topical tribute to celebrate the Oscar win of Jr NTR and Ram Charan’s popular ‘RRR’ song ‘Naatu Naatu’. And fans are now reacting to the doodle.

Nitika Sharma
By Nitika Sharma |
 Wednesday March 15, 2023
Amul doodle for RRR and Naatu Naatu
Amul shared a creative topical tribute to celebrate the Oscar win of 'Naatu Naatu'.

The 95th Academy Awards were quite happening, especially for the Indian film fraternity. Team ‘RRR’ has been on cloud nine ever since they bagged an Oscar for the movie’s popular track ‘Naatu Naatu’ in the Best Original Song category. From PM Narendra Modi to Bollywood’s Badshah Shah Rukh Khan, everyone has congratulated the film’s team on their historic win at Oscars 2023. And now, Amul India has lauded team ‘RRR’ in their own creative way!

Taking to Instagram, Amul India shared a sketch of Ram Charan and Jr NTR in their ‘Naatu Naatu’ outfits, holding the prestigious Oscars trophy, alongside the iconic Amul girl. Paying tribute to the Tollywood’s film’s big achievement at the 95th Academy Awards, the post read, "Can’t say Naa tu an OscaRRR." 

Take a look at the creative and sweet post here:

The quirky doodle features animated versions of Ram Charan and Jr NTR performing the hook step with Amul girl. One of them is also holding the Oscar presented at the Academy Awards. 

Since being shared online, the post has accumulated over 1 lakh likes, including one from actress Alia Bhatt. The official handle of ‘RRR’ also reacted to the post by dropping heart emoticons in the comment section.

“Utterly butterly creative,” posted an individual. 

Another added, “Oh. It is soooo appropriate. How do you have so much creativity.” 

“Absolutely love your ideas!” wrote a third user. 

A fourth one commented, “CRRReativity at its best!” “So pRRRoud,” added a fifth.

For the unversed, MM Keeravani ‘Naatu Naatu’ beat ‘Applause’ from ‘Tell It Like a Woman’, ‘Hold My Hand’ from ‘Top Gun: Maverick’, ‘Life Me Up’ from ‘Black Panther: Wakanda Forever’ and ‘This Is A Life’ from ‘Everything Everywhere All at Once’ to win the Oscar in the Best Original Song category.

‘Naatu Naatu’ not only became the first ever Telugu song to have won an Oscar but also become the first song from the industry to be performed at the Oscars. The live performance by singers Rahul Sipligunj and Kaala Bhairava received a standing ovation. 

Talking about ‘RRR’, the movie stars Ram Charan, Jr NTR, Shriya Saran, Alia Bhatt, and Ajay Devgn, among others. The film tells a fictional story based on the lives of two Telugu freedom fighters -- Alluri Seetharama Raju and Komaram Bheem, with Ram Charan and Jr NTR playing the lead roles.
The film collected over Rs 1,200 crore worldwide, making it one of the highest-grossing Indian films.

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