'Sacred Games', 'Delhi Crime' And 'Lust Stories' Fail To Make It To Most-Watched Indian Content On Netflix. Check Full List
Streaming giant Netflix has finally made public its most transparent viewership figures yet.
Streaming giant Netflix has finally made public its most transparent viewership figures yet. For the unversed, the streamer has always been reluctant to share data with the public and the investors, but after this year's SAF-AFTRA and WGA strikes, the company has decided to unveil figures for more than 18,000 titles -- both films and shows -- on the platform.
As per Indian Express, the Netflix report is titled 'What We Watched: A Netflix Engagement Report' and it covers titles that have gotten more than 50,000 combined viewing hours on Netflix from January to June 2023.
The list is topped by the first season of 'The Night Agent', which raked in a total of more than 800 million viewership hours.
The second season of 'Ginny and Georgia' is at the second spot with 665 million hours. The most-viewed Indian title was 'Rana Naidu' which took the 336th spot, with 46 million hours viewed.
Here is the list of top 10 most-watched Indian titles, including series and films.
1. Rana Naidu – 46,300,00 – Overall ranking 336
2. Chor Nikal Ke Bhaga – 41,700,00 Overall ranking 401
3. Mission Majnu – 31,200,000 Overall ranking 599
4. Mrs Chatterjee vs Norway – 29.600,000 Overall ranking 651
5. Class – 27,700,000 Overall ranking 724
6. Tu Jhoothi Main Makkaar – 27,100,00 Overall ranking 762
7. Shehzada – 24,800,000 Overall ranking 840
8. Scoop – 17,300,00 Overall ranking 1248
9. An Action Hero – 15,600,000 Overall ranking 1381
10. Gumrah – 14,700,000 Overall ranking 1437
The biggest takeaway from the list is that the majority of it is acquired content and originals that Netflix produces itself. Projects like 'Sacred Games', 'Indian Matchmaking', 'Lust Stories, and 'Delhi Crime' have all failed to make it to the list, despite being some of the most popular Indian originals to come out of Netflix.
"That’s an enormous amount of competitive intelligence that we’d be putting out there. I’m the co-CEO of a public company, so sharing bad information has consequence. So this is the actual data that we use to run the business. And in terms of the requirements for things like advertising, Nielsen does require third-party validation on those things," Netflix co-CEO Ted Sarandos said in a press conference, as reported by Indian Express.
"But this is our data, and it is our accurate data. It’s the data that we use to run the business that we’re sharing with you. Us compiling the data to provide to a third party to provide it to you seems like a lot of steps for something that’s already a pretty heavy lift," he added.
The streamer has also confirmed that the list will be updated every six months.
