Watch: Hrithik Roshan, Khabib Nurmagomedov Team Up For New Ad, BTS Clips Go Viral
Hrithik Roshan joined hands with MMA legend Khabib Nurmagomedov for a new ad, with their unexpected collaboration taking the internet by storm.
In a collaboration that no one saw coming but everyone is talking about, Bollywood superstar Hrithik Roshan and MMA legend Khabib Nurmagomedov (nicknamed The Eagle) have joined forces. The duo recently shared the frame for a new advertisement for Imtiaz Developments, and the behind-the-scenes (BTS) footage is already breaking the internet. The leak comes courtesy of digital creator Tia Shahzeb, who shared a series of glimpses from the high-profile shoot, describing the experience as both “stressful” and “absolutely exciting”.
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For those unaware, Khabib Nurmagomedov is a Russian mixed martial artist widely regarded as one of the most dominant fighters in MMA history. He is the former undisputed UFC Lightweight Champion.
According to reports, the project is a brand film aimed at bringing the IMTIAZ vision to life. And it features the two icons in a sleek, sophisticated avatar.
Check out the BTS moments from the shoot here:
The clips and images showcased a sharp contrast in style between the two leads. Hrithik Roshan, often hailed as Bollywood’s most stylish actor, is seen sporting a crisp white pinstriped suit paired with a white t-shirt – a look that radiated quiet luxury. In another sequence, the actor is seen walking along a serene beach, maintaining the all-white aesthetic in a comfortable hoodie and joggers.
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On the other hand, Khabib Nurmagomedov swapped his fight gear for a form-fitting black suit and a black shirt. The visual juxtaposition of Hrithik in white and Khabib in black created a powerful dynamic on screen, especially during their sequences filmed at a luxury lounge set.
In one of the clips, Hrithik and Khabib were seen sitting at a modern, golden-lit bar counter. Under the direction of the crew, the duo performed a synchronized gesture – pointing or fisting towards the camera – hinting at a theme of partnership or the perfect punch for the brand.
The technical setup visible in the clips, including the use of Ninja Inferno monitors and high-end production gear, suggested that this is more than just a standard commercial. The set design was opulent, featuring curved architectural elements and warm lighting.
Hrithik Roshan went on to share the final advertisement on his Instagram account. The ad also features Elnaaz Norouzi as Hrithik’s wife.
Fans flooded Hrithik’s post with excited comments. One user wrote, “Bro I was not expecting a khabib at all.”
Another one added, “Bro c'mon this is one of the best collaboration.”
“HRITHIK X KHABIB WTH MY GOATS,” another comment read.
Another user said, “Hrithik X khabib wasn’t in my 2026 bingo card.”
This is truly an incredible crossover – featuring the “Greek God of Bollywood” with the “Eagle” of the MMA world!
